Tools
What I actually use to build, rank and run things. Every card says why — and what it's not good at.
Disclosure: some links here are affiliate links. If you buy through them I may earn a commission at no extra cost to you. I only recommend what I actually use. Full disclosure →
The keyword research and site audit tool behind every content plan on this site — keyword gaps, SERP features, topical clusters, position tracking. Expensive for a solo builder, which is exactly why I only recommend it once organic traffic is a real channel for you, not a hope.
The AI coding agent I build with — it works in the terminal, reads the whole repo, runs the tests and deploys. Most of this site and my products were written with it. Not an affiliate link; there's no programme yet, I just use it every day.
The framework this site is built with. Content collections, zero JavaScript by default, images optimised at build. The right tool for a content site that also has to be a product site.
Every project, including this site, lives in a repo with CI. Content is committed, not uploaded — which is why nothing here can be lost to a plugin update.
DNS, CDN, Workers, D1 database, R2 storage, email routing, Turnstile — this whole site runs on it for roughly the price of a coffee a month. The learning curve is real, but every project I move here gets faster and cheaper.
Hardware and desk setup live on /uses.