Start here
A reading path, not a firehose. Four steps, then follow whichever topic pulls you.
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Step 1 · Context
Who's writing, and why you should care
Marketer for ten years, engineer by way of 1337. I build what I write about.
Read the about page → -
Step 2 · Money
How the money actually comes in
Affiliate, ads, products, services — what worked, what didn't, with numbers.
Browse the topic → -
Step 3 · Build
How I ship products fast and cheap
AI-assisted coding, Cloudflare, and a bias for shipping.
Browse the topic → -
Step 4 · Get found
SEO and GEO, the way it works in 2026
Pillars and clusters, Bing as well as Google, and being cited by AI engines.
Browse the topic →
Then pick a lane
- Make Money OnlineAffiliate, ads, products, services — what actually pays, with the numbers.
- Build SaaS & ToolsFrom idea to deployed — AI-assisted coding, Cloudflare, and shipping fast.
- SEO & GEORanking on Google and Bing, and getting cited by AI search.
- Business & InvestingRunning an online business, putting the money to work, and thinking long-term.
- Health & MindEnergy, sleep, sport and a calm head — the operating system behind the work.
- Minimalism & FreedomFewer things, more options — working from anywhere with one bag.
- Tools & SetupThe software, hardware and gear I use — and what I dropped.
- My JourneyFrom digital marketer to software engineer, and everything in between.
Or let the next one find you